Tell Them To Care: It’s Time to Invest More in Care

People rely on these facilities because they simply can’t be there for their aging family members in the way they deserve. As we’ve seen, many families have gone to the media concerned that current levels of staffing are failing to meet the needs of their loved one in care. And frontline staff are telling us there are just too few of them to provide the kind of compassionate care that reduces isolation and loneliness.

This June some of the largest long-term care and retirement homes corporations will be negotiating new terms that could result in more frontline staff to provide more care for seniors in need.

Something must be done to improve the system and you can help.

You can tell these large corporations and their millionaire CEOs to invest more of their profits in care.

Tell Them To Care.

Send the CEOS a Message:
It’s Time to Invest More in Care

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Hello Sir or Madam, I am sending this message because seniors in your facilities deserve better care and it’s time you invest more of your rich profits in people. People depend on your facilities because they simply can’t be there for their aging family members in the way they deserve. And what they deserve is dignity. But as we’ve seen, many families have gone to the media concerned that current levels of staffing are failing to meet the needs of their loved one in care. And frontline staff are telling us there are just too few of them to provide the kind of compassionate care that reduces isolation and loneliness. Long-term care homes are in crisis. Waiting lists are too long and staffing ratios are too low. We know the government must do more, but as the corporation profiting from the delivery of care, so must you. Retirement and nursing care should be about care, not about the real estate you acquire in the course of your business. Families who pay are not just an occupancy number. They are more than statistics in demographic trends. Would you expect your mother to be rationed diapers, guaranteeing both discomfort and indignity? Would you expect your mom or dad’s food costs to be constrained to less than ten dollars a day? Less than is spent on prison inmates in some cases. Would you expect your dad to be left alone for hours at a time, every day? Staffing is where the cost containment is most severe and has the most consequences. Staff cost money and it’s time your company invest more profits in people because there are simply not enough health care professionals in these homes to provide the timely care and quality companionship that the residents deserve. As an executive, you are compensated millions by your corporation—earning upwards of 30 times that of a frontline health care worker. Investors are rewarded for your business decisions to cut costs and increase profits. But it is possible to be both a good business person and a good person. This June when you negotiate new terms with frontline workers, please remember you’re in the business of care. So, care. I’ll be watching. Thank you,
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Tell Them To Care

Ontario’s long-term care and retirement home corporations must provide better care for our seniors.

Send the CEOS a Message: It’s Time to Invest More in Care

Send the CEOS a Message:
It’s Time to Invest More in Care